A variety of offers for "Black Friday" awakes expectations
The United States commercial tradition lands with force in the DR
Yeraldín Silva
SANTO DOMINGO. For the third consecutive year, the Dominican Republic is excitedly waiting for the offers from local stores because of "Black Friday", a celebration which dates back more than half a century in the United States, and celebrated on the Friday after Thanksgiving each November as a way to start the Christmas season.
"It is a day that I take advantage of in order to change any appliance in the house, and I also buy some things to sell later on," the 40 year old, Norma Surun, told Diario Libre reporters.
The principle commercial centers of the capital have as many as 180 stores with opportunities of discounts which go from 10% up to 80% on selected merchandise exclusively for that day.
According to what was found in a survey carried out by Diario Libre in commercial centers such as Sambil, Galeria 360, and Agora mall, the majority of people have high expectations for Black Friday or "Viernes Negro" as it is known among Dominicans.
"In my first experience, last year, there were a lot of discounts, in my case I could buy dresses of very good quality at half price, this year I expect to see very good discounts," said a young 30-year-old.
Of 20 women surveyed, 17 said that they wait until Black Friday in order to "change their closets," taking advantage that day in order to buy clothes that they will wear dueing the Christmas festivities and the "presents for families and friends."
The men surveyed were in agreement that they had the option of buying this Friday some electronic and technology items, such as cell phones and tablets.
The youngsters showed a lot of enthusiasm and great expectations, contrary to the older people. "I prefer to stay in my house, I don't wait in those long lines for anybody," said Roberto Rodriguez, 48.
The appliance stores were the ones most mentioned as an option to visit by those questioned, although their shopping list did not always contain those articles.
Another option for Dominicans at the moment of taking advantage of Black Friday is buying at the online stores. According to the consulting firm HM consulting, purchases corresponding to Black Friday in the Dominican Republic are estimated at more than US$50 million in the days before, during and after Black Friday.
The articles most purchased during Black Friday in the Dominican Republic are clothes, shoes, electronics, cell phones and tablets, according to those consulted.
The online stores that are most used by Dominicans are eBay and Amazon, according to Hiddekei Morrison of HM Consulting.
Recommendations
Given the fervor generated by the Friday after Thanksgiving in November of each year, the financial analyst Alejandro Fernandez and engineer Hiddekei Morrison offered some recommendations in order to protect your pocketbook.
Make a shopping list
Making a plan before Black Friday will help the purchases being really necessary. The list helps to have control in the face of the tempting offers which result in impulse buying.
Review the purchases before going to pay
Upon reviewing the purchases you can reflect regarding whether it is really worth the pain to incur in the expense.
Make sure that the discount is real
Analyst Fernandez indicates that there are stores that offer a 50% discount, but based on an inflated price. Therefore the ideal thing to do is verify the offers on several Internet sites in order to determine who offers the best price.
Add taxes and shipping
When buying through the Internet, besides the price of the article, you should consider the customs charges in a case where the purchase is more than US$200 and the cost of shipping, explains Morrison.
Pay in dollars
Fernandez recommends those who purchase through the Internet avoid the option of paying in local money, since the exchange rate used by the businesses is higher than the established rate for acquiring dollars.
Do not finance purchases
Alejandro Fernandez also advises acquiring the products with money that you have available and budgeted, and not with financing by credit cards. In addition the analyst asked you to remember your poor decisions in past purchases.
Safety and guarantee
Not all the suppliers are trustworthy for Internet purchases. Morrison advises to take into account the use of the "https:" before the name of the page and also the icon of a lock, since this guarantees the security of the website. The famous hackers create pages that are identical to those that are most visited, and upon carrying out payment, the data of the credit cards remains in the hands of electronic thieves. Before choosing articles it is important to review the guarantee of the appliances or technological articles.
"It is a day that I take advantage of in order to change any appliance in the house, and I also buy some things to sell later on," the 40 year old, Norma Surun, told Diario Libre reporters.
The principle commercial centers of the capital have as many as 180 stores with opportunities of discounts which go from 10% up to 80% on selected merchandise exclusively for that day.
According to what was found in a survey carried out by Diario Libre in commercial centers such as Sambil, Galeria 360, and Agora mall, the majority of people have high expectations for Black Friday or "Viernes Negro" as it is known among Dominicans.
"In my first experience, last year, there were a lot of discounts, in my case I could buy dresses of very good quality at half price, this year I expect to see very good discounts," said a young 30-year-old.
Of 20 women surveyed, 17 said that they wait until Black Friday in order to "change their closets," taking advantage that day in order to buy clothes that they will wear dueing the Christmas festivities and the "presents for families and friends."
The men surveyed were in agreement that they had the option of buying this Friday some electronic and technology items, such as cell phones and tablets.
The youngsters showed a lot of enthusiasm and great expectations, contrary to the older people. "I prefer to stay in my house, I don't wait in those long lines for anybody," said Roberto Rodriguez, 48.
The appliance stores were the ones most mentioned as an option to visit by those questioned, although their shopping list did not always contain those articles.
Another option for Dominicans at the moment of taking advantage of Black Friday is buying at the online stores. According to the consulting firm HM consulting, purchases corresponding to Black Friday in the Dominican Republic are estimated at more than US$50 million in the days before, during and after Black Friday.
The articles most purchased during Black Friday in the Dominican Republic are clothes, shoes, electronics, cell phones and tablets, according to those consulted.
The online stores that are most used by Dominicans are eBay and Amazon, according to Hiddekei Morrison of HM Consulting.
Recommendations
Given the fervor generated by the Friday after Thanksgiving in November of each year, the financial analyst Alejandro Fernandez and engineer Hiddekei Morrison offered some recommendations in order to protect your pocketbook.
Make a shopping list
Making a plan before Black Friday will help the purchases being really necessary. The list helps to have control in the face of the tempting offers which result in impulse buying.
Review the purchases before going to pay
Upon reviewing the purchases you can reflect regarding whether it is really worth the pain to incur in the expense.
Make sure that the discount is real
Analyst Fernandez indicates that there are stores that offer a 50% discount, but based on an inflated price. Therefore the ideal thing to do is verify the offers on several Internet sites in order to determine who offers the best price.
Add taxes and shipping
When buying through the Internet, besides the price of the article, you should consider the customs charges in a case where the purchase is more than US$200 and the cost of shipping, explains Morrison.
Pay in dollars
Fernandez recommends those who purchase through the Internet avoid the option of paying in local money, since the exchange rate used by the businesses is higher than the established rate for acquiring dollars.
Do not finance purchases
Alejandro Fernandez also advises acquiring the products with money that you have available and budgeted, and not with financing by credit cards. In addition the analyst asked you to remember your poor decisions in past purchases.
Safety and guarantee
Not all the suppliers are trustworthy for Internet purchases. Morrison advises to take into account the use of the "https:" before the name of the page and also the icon of a lock, since this guarantees the security of the website. The famous hackers create pages that are identical to those that are most visited, and upon carrying out payment, the data of the credit cards remains in the hands of electronic thieves. Before choosing articles it is important to review the guarantee of the appliances or technological articles.
Yeraldín Silva
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