Luperon Ave is a great shopping area

The new Anthony's store brings 250 jobs

SANTO DOMINGO. Consumers from around Luperon Avenue, located in the National District and that borders the municipality of West Santo Domingo, now have several alternatives for where to do their shopping. There are commercial establishments for all ages and tastes.

This avenue has become, over the last few months, one of the major commercial arteries in the National District.

Among the stores that are located in the area are Almacenes El Canal, Sema, Ferreteria La Innovacion, La Sirena, Ferreteria Americana, Jumbo and now, Anthony's, which opened its doors last Wednesday.


The inauguration of this latter commercial venture, which has a striking appearance, was headed by President Leonel Fernandez who did the ribbon cutting for the opening and walked throught he installations.


The marketing director for the Anthony's chain of stores, Rosavi Chahin Babun, explained that the idea was to locate a commercial establishment in a strategic area in order to place the most exclusive merchandise of well known international brands at the disposition of their clients.

Yesterday, whether it was because of the novelty or for the prices or for the diversity of the products, the store was full of people. The employees from the surrounding areas, neighbors, persons alone or accompanied by their families took advantage of the opportunity to make their Christmas purchases.

The Anthony's store on Luperon has more than 4,000 m2 of space. The opening created some 250 new jobs and will contribute to the creation of more indirect jobs.

Anthony's Luperon provides the public with a variety of brands, such as Lucky Brand, Meck Denim, Kenneth Cole, Calvin Klein Jeans, Ben Sherman and the Muse collection by Sully Bonnelly. This latest collection was launched within the framework of Dominican Fashion Week 2010.

The first Anthony's was inaugurated 32 years ago. At the present time there are two branch stores, one in Plaza Central and another on Tiradentes Avenue. There Anthony's Outlet stores in Herrera, Megacentro and in Santiago.

Chahin Babun explained that during the holiday festivities the Anthony's stores are offering a variety of specials on shoes, perfumes and promotions for hotel stays and gift certificates.

Last May, the Sirena on Luperon opened its doors after an investment of US$30 million and created 390 new direct jobs.

Also last year, the Jumbo Luperon opened up and brought another 900 jobs.

Besides the attractive offer of commercial centers all along Luperon Avenue, there are other stores and warehouses, such as, for example: Cactus Outlet which offers factory prices, the Ferreteria Agroindustrial, Ferquido, Benigno & Zapatero, Alvares & Sanchez, Constructora Bisono and others.

The Clients

The clients that went to the Tienda Anthony's Luperon were seen to be very enthusiastic with the new option to do their shopping on this avenue. Angel Moquete said that the store is strategically placed and now he doesn't have to go far to get good merchandise that is pretty and with a lot of variety.

For Bethania Guzman, the prices that the commercial establishment offers are quiet accessible. "For being the first day, the prices are very good", she said. Meanwhile, Ramon Polanco said that the prices were very expensive.